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Privacy Policy

Safeguarding personal data with transparency and accountability

This Privacy Policy describes how Prime Property Development ("Prime", "we", "our", "us") collects, uses, stores, and shares personal data across our websites, digital platforms, and offline engagements.

Effective date: January 1, 2025

1. Scope and data controller

Prime Property Development Holdings Limited, headquartered at 2000 Skyline Avenue, New York, NY 10019, serves as the primary data controller for personal data processed in connection with our digital properties unless otherwise specified for regional subsidiaries.

This policy applies to users, clients, suppliers, investors, job applicants, and other stakeholders engaging with Prime through our websites, mobile experiences, events, and customer service channels.

2. Categories of personal data collected

Information you provide

  • Identification details (name, title, employer, professional role)
  • Contact details (email, phone, mailing address)
  • Project information and service interests
  • Event registrations, survey responses, customer service interactions
  • Application materials (CV, cover letter, credentials)

Information we collect automatically

  • Device identifiers, browser type, operating system, language settings
  • IP address, approximate geolocation, and network routing data
  • Usage analytics (pages visited, duration, referral sources, clickstream)
  • Cookie and pixel tags for performance, personalization, and marketing

We rely on the following legal bases under applicable data protection laws:

  • Contract performance: to fulfill obligations arising from agreements with clients, investors, suppliers, or job applicants.
  • Legitimate interests: to operate, secure, and enhance our services while balancing user expectations and rights.
  • Consent: for marketing communications, optional cookies, and talent network outreach.
  • Legal obligations: to comply with regulatory, tax, anti-money laundering, and reporting requirements.

4. How we use personal data

Service delivery

Respond to inquiries, manage projects, deliver investor communications, and provide support services.

Marketing & insights

Send curated updates, invitations, and insights when permissible, and analyze aggregated site usage trends.

Recruitment

Review applications, manage interviews, evaluate suitability, and maintain talent pipelines.

Security & compliance

Detect and prevent fraud, safeguard systems, and meet governance or regulatory obligations.

Business operations

Conduct research, improve services, and support mergers, acquisitions, or restructuring initiatives.

5. Data sharing and international transfers

We only share personal data with trusted parties under appropriate safeguards:

  • Prime subsidiaries and affiliates supporting project delivery, operations, finance, HR, and legal functions.
  • Service providers offering cloud hosting, analytics, marketing automation, recruitment management, and other enterprise services under contractual obligations.
  • Professional advisors (law firms, auditors, consultants) bound by confidentiality.
  • Regulatory authorities and government agencies where required by law or valid legal process.

International transfers outside your jurisdiction follow mechanisms such as Standard Contractual Clauses, adequacy decisions, or other lawful transfer tools.

6. Data retention

We retain personal data only for as long as necessary to fulfill the purposes outlined in this policy, including satisfying contractual, legal, accounting, or reporting requirements. Retention periods vary based on the nature of the data, contractual commitments, regulatory expectations, and potential dispute resolution needs.

7. Your privacy rights

Depending on your jurisdiction, you may have rights to access, correct, delete, restrict, or object to the processing of your personal data. You may also request data portability or withdraw consent at any time.

To exercise rights, contact privacy@primeproperty.com. We may request verification to protect your information. We aim to respond within 30 days, subject to applicable law.

If you believe we have not resolved your concern, you may lodge a complaint with your local data protection authority.

8. Cookies and tracking technologies

We use cookies and similar technologies for essential site functionality, performance analytics, and personalization. For details, please review our separate Cookie Policy.

Where required by law, we obtain consent for non-essential cookies and provide preferences via our consent management platform.

9. Information security

Prime maintains administrative, technical, and physical controls to protect personal data against unauthorized access, disclosure, alteration, or destruction. Measures include encryption, access controls, network monitoring, vendor due diligence, and employee training.

10. Children’s privacy

Our services are not directed to children under 16, and we do not knowingly collect personal data from minors. If you believe a minor has provided us information, contact us so we can delete it.

11. Policy updates

We may update this policy to reflect changes in our practices, technology, or legal obligations. Updates will be posted on this page with a revised "Effective date" and, when material, communicated via prominent notice or direct outreach.

12. Contacting us

For privacy inquiries, reach the Prime Privacy Office:

  • Email: privacy@primeproperty.com
  • Phone: +1 212 555 8800
  • Address: Prime Property Development Privacy Office, 2000 Skyline Avenue, New York, NY 10019, USA